How to Optimize a Blog for Adsense?
There are plenty of people who are not quite sure on this point, and its a pretty important one if you are going to get the best from your blog and its monetization from the Adsense revenue share. So this post is a “How to Optimize a Blog for Adsense?” primer for anyone who needs a helping hand with it.
Optimizing a blog for Adsense is actually a lot more simple than a lot of people realize. There are no really hard layout or design rules you need to follow and neither are there any set methods of trying to game the system. You don’t need to because the system is actually set up for anyone with enough brain cells to get the best out of, because that’s exactly what Google wants you to do.
Think on lines of the business model for Adsense.
For the thousands of bloggers who display Adsense ads, there are equally thousands of advertisers who are spending their money to have those ads displayed in the best possible light so that they attract as many people as possible to what they’re promoting. For this to happen, they want their ads served to the most relevant sites that attract targeted traffic looking for exactly the thing they are selling.
Your job, as a blogger is to make sure that your blog is optimized for the keywords that best describe what your blog is about, so that when Google serve their ads on your site, there is a perfect match. When that happens:
- The advertiser is happy because they get sent targeted traffic from their ads
- Google is happy because the advertiser is happy and will continue to spend their money using the service
- You are happy because you get paid the best CPC
So, the best way to optimize your blog is first ensure your main keywords are in the title of the blog, then in the title of each post, then are reasonably featured within the content of your post. Just be sure not to overdo it or you’ll be bordering on keyword stuffing, which is a no-no. Aim for about 2-4% keyword density and you’ll be about right.
As for ad placement, generally the best performing ads are those in the big square ad block placed just above the title of the post. Our blogs are already pre-coded to display exactly that ad block to give you the best chance of capturing the visitor’s attention with your ads, without being too in-your-face.
And that’s really about all you need to know on that score.
Make sure you write posts of a decent length, so that you can include plenty of keywords as well as long tail keywords all relative to your main keywords without it being stuffed or looking contrived. Write in a flowing style and make it interesting enough to the reader, but don’t give out every single bit of information. It helps to actually withhold some info which the visitor will either click older posts to find, or click on one of your ads to find.
One last thing. It also pays to only display the latest post on your blog’s homepage. That way if you write two posts on slightly different topics, you won’t confuse the Adsense bot as to the exact nature of your page’s info, so they’ll be sure to serve the most relevant ads.
And that’s how to optimize a blog for Adsense!